Transformers: Product Placement

ImageTransformers, a movie staring Shia LaBeouf  as Sam Witwicky and Megan Fox as Mikaela Barnes, is an action filled film about planet Earth being invaded by Robots. The catch is that these robots called Autobots are disguised as cars but the Decipticons can be any transportation vehicle like an airplane or jet. The Autobots are trying to save the planet and Shia LaBeouf and Megan Fox’s characters are fighting against the Decpticons too.

When Sam Witwicky buys his first car, he doesn’t know that it’s actually an alien robot- Bumble Bee. Optimus Prime – an 18 wheeler, and a group of fellow transforming robots have arrived in search of the Allspark- a mystical talisman that would grant unlimited power to whoever possesses it. The only problem is that Optimus Prime and the Autobots aren’t the only aliens to appear. Megatron and the Decepticons are also searching for the Allspark, and they would do anything to get it, even if it means destroying the world.

This movie made a lot of money and had a lot of publicity which is why many companies really tried to get a product advertised in the film. The advertisements in it are very prevalent but yet not as obnoxious as one would think. In my opinion it is more annoying when movies make up names of places to eat, or places that they go to and this movie did just the opposite.

When I was watching this movie there were a lot of product placements that really prevalent and memorable. What is product placement you ask? Well here is a link that will explain.

ImageIn Transformers the number one would definitely be the Chevy Camaro that Shia LaBeouf’s character drove that turned into the transformer-Bumble Bee. I cannot even imagine how much money Chevy paid to get such a large portion of advertising; that car is basically there from the beginning of the movie to the end and there is a frequent flash of the Chevrolet logo.

Another very sneaky product placement that was prevalent in the film was eBay. The characters in the movie would discuss eBay and products on it:

Sam: You can tell your folks. It’s on eBay. I take PayPal.

Barricade: Where is eBay item 21153?

Sam: Well, ’cause the other one was talking about my eBay page.

Those above examples were said periodically throughout the movie, but it was very memorable and went with the story well.

Another advertisement that stuck out was the ad for Burger King. Although the sign was not shown for long, nor was the whole name in frame, Burger King hasImage such distinct colors that it really just popped out at the audience. The sign was basically the whole backdrop making it a big part of the scene and attracting the attention of the viewers.

The last one that I want to mention is Mountain Dew because it had a long product placement in the movie and it was very noticeable. During the shot of the vending machine that said “Mountain Dew” on it the frame went out of focus on the main character to focus Imageon the words written on the vending machine. The only question is, how much did Coke products pay for that?

Now, although there were many more products present in the movie, these are the four that stood out the most. This was my third time watching the movie and when you are looking for products they stand out but when you are enjoying the movie there are only a few that are memorable which is why these are the ones that I chose to discuss.

I challenge you to watch a movie and look for product placements, some of them can be very obnoxious and unnecessary but some blend with the story and add meaningful content.

Unethical Advertisements and Exposure of Women

Women are constantly being subjected in advertisements and being a pro-women rights advocate I do not agree with any of them, in fact I find them to be very disturbing.  I am sure you have seen some of these advertisements and probably turned your head or it caught your attention and made you want to buy the product, either way women should not be seen as sexual objects or house maids anymore. One advertisement that I want to bring to your attention is this one:

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Now, who finds this offensive?

 Budweiser, I just want to let you know that you are subjecting women in this advertisement and making them into objects! We are not objects! Got that?Image

 I believe that this advertisement is not only offensive but inappropriate as well. First of all, this is hung up where families walk by, and little kids may begin to associate beer with women or women as objects. If you are a father do you want your little princess to be seen as an object to men?

Well here is a little message for Budweiser and alcohol advertisements in general,

 

            Women are human beings. They are just as smart, if not smarter than most men. They have feels, a heart, and a brain. They are capable of just as much as men are, but Imageyet are still looked down upon. Why? The answer is simple. They are seen as in superior because of advertisements like this. They are seen as unworthy because of the way that men subject them. Because of you, Budweiser, women are seen as a beer can. Newsflash, women are not a beer can. 

            It still amazes me that market strategies still strive to sell projects by using exposed women laying against a beer can, half naked women trying to sell a clothing item, women being portrayed as unintelligent or being shown as the “maid of the house.” I understand that it is a way to sell products but I find it to be completely inappropriate and unnecessary.

            Not to even mention, Budweiser, but your ads are not just for adult men, young children have access to these images and it could cause them to either feel self conscious about their bodies or make them think that down upon the female gender. That is not a fair assumption and teenagers should not be able to think in such an imposturous way.

            It is important to think of the population as a whole and the message that you are trying to send before you actually create a huge ad. I know that I am not the only one in the country that is frustrated by how over used exposing women’s bodies has been in the past couple of years. It is time to change the way you sell a product because women are not animals and do not deserve to be treated like them.

            Finally, Budweiser, I advise you to really think about these complaints and the ideals that you are sending to younger generations. Girls need to learn at a young age that they are powerful, strong, and confident human-beings; they are not objects for men, maids for men, or basically anything for men, they are their own individual selves!

From, A Powerful Woman concerned about younger generations

If you are offended by an ad, which happens a lot, you should speak up about it because everybody has a voice and they deserve to be heard. If you want the world to change, then you, a citizen of the United States of America can change it!

The Power of Advertisements

ImageThe other weekend I went to a Taylor Swift and Florida Georgia Line concert in New York City because I am a huge country Imagefan and although Taylor Swift is not country anymore (well, in my opinion at least) I still absolutely adore her and will always be a huge fan of the young artist! 

 Being a huge country fanatic I have been to many concerts before and have become very aware of all the things that are advertised. For one, the most important is cowboy hats. Country fans love hats, and it is almost a necessity to wear them when attending a show.

Now, this concert was no different. The first thing I notice as we are standing in front of the garden there are about three different cowboy hat stands that have a wide variety of different types and shapes of hats.

When we get closer to the entrance of the venue there are a few men wearing shirts outside with the Yankees, Giants, Mets, and Knicks logos on them standing behind a booth handing out flyers that had information on sports t-shirts and tickets; they were also asking people to enter a raffle. 

ImageWhen I entered the halls of the venue though I could not believe the amount of signs, t-shirt stands, and Taylor Swift products that surrounded me. I mean of course I have been to six other T. Swift concerts before but this was my first Red Tour concert and it was more extravagant then any others. 

Right when I walked through the doors I was forced to look at all the lovely t-shirts that were designed for this tour, all the programs that were made, guitar picks, blankets, and postcards. Of course all of this was there to distract the younger crowd that came with parents who would buy these over priced products for them. However, I can honestly say that this was very successful- the lines were about twenty minutes long and people did not mind waiting. However, I already own about five different Taylor Swift shirts and I do not need to add to that collection anymore. 

When I finally entered the arena of Madison Square Garden signs were hanging up everywhere. They advertised teams that played there, beer, food, and sports products like Nike and Gatorade. Now, of course this did not have much to do with the concert but I am sure it caught the eye of some boyfriends that took their girlfriends to the concert, and dads that brought their daughters.

It was not until I went to go buy a water and a pretzel until I noticed the tremendous amount of beer signs- Budwiser, Corona Light and Miller Light. The concert sold beer and I noticed as I was standing in line to get food that it definitely attracted the 21 and up crowd, they even had a vodka lounge too where some parents sat. 

ImageAlthough it was a concert for the teenage crowd, the venue did a nice job acknowledging that there would obviously have to be parents and other adults that accompanied their children or wanted to see Florida Georgia Line play attending the concert as well. They did not focus many of their advertisements toward this older crowd though because most of the activities before the concert included henna tattoos in the lobby, taking pictures with a cut out of Taylor Swift, singing karaoke, and making snow cones. 

 When I got to my seat I noticed all the signs hanging up around the stadium, and the commercials being played on the side screens and the jumbotron. People were able to tweet to Taylor and they would show up on screen which was definitely a way to promote the social media site-  Twitter.

Another major thing that I noticed they were advertising were other bands and singers. Every so often after a song was playing an announcer would say that this is a playlist of all of Taylor’s favorite songs. I believe that Taylor promoted these artists and used the fact that all the girls their would buy this music because “Taylor listens to it”.

 The last important thing that was advertised was CoverGirl make-up. Taylor Swift does a lot of sponsoring for them and is in many commercials. There were cover-girl make-up artists their doing girls make-up and handing out free samples. This was by far the best promotion of a product that was at the concert. I was able to come home with 3 different shades of lipstick for free!

The Diary That Changed My Life

ImageGo Ask Alice, a novel listed as fiction even though the cover says that it is by “Anonymous”, is a diary of a young girl that is faced with many difficult obstacles and struggles with drug abuse, sex in a relationship, friendship issues, family issues, and being homeless, and was written by Beatrice Sparks has had a huge impact on my life. Sparks was a therapist and Mormon youth Imagecounselor was known for publishing books that she claimed to be “real diaries” about troubled teenagers. Her other works include: Jay’s Journal, It Happened to Nancy: By an Anonymous Teenager, Almost Lost: The True Story of an Anonymous Teenager’s Life on the Streets, and Annie’s Baby: The Diary of Anonymous, a Pregnant Teenager

Now, of course Sparks writes her stories about problems that not too many young teenagers are particularly struggling with, but they are issues that young adults are faced with and have to learn how to say no. At anytime during the school day in middle school, high school, and college, a child could happen to see a drug deal, hear kids talking about drugs, and it is possible that they see someone snort a line in the bathroom. Now, many people believe that it is easy to say ‘no’ to drugs, but this book explained the side effects of drugs in depth and completely made never want to think twice about “trying” any illegal substance and it definitely made the word ‘no’ very easy to say. Image

 So when you ask, are drugs something that young teens thirteen to fifteen should worry about, the answer is YES. They are the most malleable group of young adults and I am thankful that I was able to read this “diary” when I could.

I grew up in a very sheltered community in a family that pretends that everything is perfect, I am sure some can relate, right? Anyways, this fiction diary made me realize that drugs, sex, and relationships were very serious things. It did not encourage me to behave like the nameless narrator it only inspired me to be a better person. However, it also made me want to some day be able to reach out to troubled teens.

ImageI read this novel for the first time when I was thirteen and do not regret this decision. Despite the harsh depictions and somewhat explicit scenes of this non fiction piece of one of Sparks clients lives twisted around to make it more interesting, it was overall an eye opening novel.

This book was handed down to me by sister, who has coutinuely been a wonderful role model dispite all the ups and downs in her life and wrong turns that she took. I am glad that I was given the opportunity to live vicurously through the narrators life and really understand how drug abusers feel.

After reading this novel, it opened the door to my addiction to books all about struggling teens. Within the next years of my life I read books like Crank, Glass, Burned, Impulse, and Identical. These books are not written by the same author but are about young boys or young girls that find themselves in difficult postions with powerfulImage drugs, suicidal thoughts or parents that abuse them physically or sexually.

 Most of these books may not sound appealing to some and to others it may seem that at the age of thirteen, fourteen and fifteen I should not have been allowed to indulge in such content, but to be honest these books are the reasons I know so much about drugs and the side effects; they are the reason I choose to be drug free. Now, I understand that many can argue that these books may encourage some to do drugs, but when the author allows you to be so connected to the main character, all you want is for them to keep trying to get help and you are routing for them to have a positive outcome. 

I recommend novels by Sparks, and fiction or non-fiction novels about drug abusers, self-harmmers, and teenagers that are going through a rough life. If you are a teenager it could help you see the outcomes of terrible decisions, if you are a parent it will help you open your eyes and look out for your children, and if you happen to be a young adult going through a difficult situation like characters in this book it could give you the courage to seek help